As agency leaders seek to position themselves as thought leaders in a competitive field, access to reliable and insightful data is essential. Agency Core’s free research provides invaluable insights into industry trends, challenges, and opportunities, allowing agencies to craft content that resonates with peers, clients, and prospects.

Here’s how agency peer groups can harness Agency Core’s data in blogs, social media, and client presentations to strengthen thought leadership and engage their audiences.

Agency Core’s research delves into key industry challenges, including talent acquisition, client retention, and niche positioning. Agencies can use these findings to produce blog posts that address relevant industry pain points and showcase expert knowledge.

• Craft Posts That Address Industry Concerns

  Agency Core’s studies have highlighted staffing shortages and the challenges of maintaining a consistent brand presence across platforms​. By sharing insights from these topics in blog posts, agencies can offer actionable advice on workforce management or brand differentiation strategies.
  

  When readers see an agency addressing shared concerns with credible data, it positions the agency as a trusted resource for solving similar challenges.

• Establish a Niche Through Content

  Agencies that can differentiate themselves by focusing on a niche are more likely to attract the right clients​. If Agency Core’s research reveals trends in specific verticals (e.g., healthcare marketing), agencies can focus blog content on that niche.

  By demonstrating expertise through detailed analysis and strategies for specific sectors, agencies strengthen their appeal to clients in that field.

Social media platforms are ideal for sharing bite-sized insights from Agency Core’s research. Agencies can use these platforms to reach a broader audience, spark conversations, and drive traffic back to more detailed blog posts or resources.

• Share Infographics and Data Highlights

  Infographics are an engaging way to share data that stands out on crowded social media feeds. Agencies can create infographics that summarize findings, such as the percentage of agencies facing talent shortages or the most valued services clients seek.

  Sharing these visuals with concise captions can draw engagement and increase followers who view the agency as a thought leader.

• Create a Data-driven Content Series

  Consider developing a content series where each post focuses on a specific aspect of Agency Core’s research findings. For example, a “Client Retention Tips” series could cover different strategies for enhancing client loyalty using Agency Core’s insights. This keeps followers engaged and builds anticipation for each new installment.

When pitching to clients, backing up recommendations with industry research is invaluable. Agency Core’s data offers a solid foundation for client presentations, showing that your agency’s advice is informed by current, relevant trends.

• Incorporate Key Statistics to Support Proposals

  Client presentations are more compelling when supported by statistics. For example, if proposing a client loyalty program, use Agency Core’s findings on the effectiveness of client retention programs like satisfaction check-ins by senior leadership​. Citing this data demonstrates that your recommendations are based on proven practices.

• Position Your Agency as an Expert on Industry Trends

  Agency Core’s research gives insight into how agencies adapt to changes, such as the rise of in-house client teams​. Highlighting these trends in client presentations helps establish your agency as a forward-thinking partner that is aware of industry shifts and prepared to guide clients through them. This positions your agency as a strategic advisor, not just a service provider.

Creating a dedicated section on your website that aggregates content based on Agency Core’s research can provide ongoing value to your agency partners and clients alike.

• Create a “Research Insights” Page on Your Website

  A dedicated “Research Insights” page can showcase blog posts, infographics, and presentations derived from Agency Core’s findings. This page can be a go-to resource for clients looking to stay updated on industry trends, increasing the likelihood that they will return to your website for valuable information.

• Offer Downloadable Resources for Email Subscribers

  Consider creating downloadable PDFs, whitepapers, or ebooks based on Agency Core’s research data. These resources could offer deeper dives into topics like agency differentiation or employee retention strategies.

  Offer these downloads in exchange for email subscriptions to grow your mailing list and keep clients and partners engaged with regular updates.

Sharing insights from Agency Core’s research through webinars or panel discussions allows agencies to engage directly with their community, creating a platform for thought leadership and networking.

• Host Expert Panels on Top Research Findings

  Consider hosting webinars that explore key Agency Core research findings. For example, an event could focus on strategies for overcoming talent shortages, featuring agency leaders who share their own experiences and solutions.

  This format not only adds credibility to your agency but also invites discussion and insights from peers, fostering a sense of community around shared challenges.

Agency Core’s research is a powerful tool for agency peer groups looking to bolster their thought leadership. By using these insights across blogs, social media, and client presentations, agencies can elevate their content, engage their audiences, and establish themselves as trusted voices in the industry.